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Member: 1% For the Planet
It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.

Love my VT Hoodie! Stylish, warm, soft. :)
Alex H.
Best hats ever! My husband and son love them. Thank you.
Laurie A.
Our Designs
We work with a variety of local artists and designers across the country to create the wonderfully unique designs that are featured on our apparel that you have come to love.
Fast Shipping
As soon as your order comes in, we will pick, pack, tape, and ship so you have it in time for your next adventure!
Easy Returns
If something doesn't fit or if you don't like it, just let us know!
Our apparel is inspired by our grassroots of Vermont that carries the joy of the outdoors from Maine to California. By remembering and cherishing the roots of how you grew up, our company is committed to sharing just how proud you are of wherever you raise yourself or your family.